To make sure you’re making the most of social media, here are a few tips from Job Choices 2012:
- Develop a professional presence. Take a moment to search for yourself in Google and analyze the results from an employer’s stand point. If the results aren’t professional, take down the old party pictures or other inappropriate photos to create a more professional presence.
- Use LinkedIn to find your career path. If you’re not sure what career is right for you, take time to browse through LinkedIn. With more than 65 million users, LinkedIn offers a huge database of professionals and job descriptions that can be used to develop a better idea of where you’d like to work and what you’d like to do.
- Tweet. Twitter is a great tool to research and connect with industry experts and potential employers. Even if you aren’t active, you can still use Twitter as a resource to find industry related articles. Plus, many organizations tweet about their job postings, making this a great source for discovering new opportunities.
- Share. One of the best ways to maintain a strong professional network is to support other people by sharing helpful information like articles, blog posts, and YouTube videos.
- Use social media to help ace interviews. Before a job interview, study the social media profiles of the people and organization you’ll be meeting. The more preparation you do, the more confident you’ll feel—and the more likely you’ll be to make a great impression and land the job.